schmenzer speaks!

A Nail in the Coffin of Long Sales Letters, I hope!

Well, if you know me, you know that I typically hate long, direct marketing style sales letters. That said I guess what I really hate is cookie cutter long sales letters all using exactly the same format and many of the same over-hyped, under substantiated claims. I appreciate that someone has the creativity to slam something while at the same time making it work.

So, a nail in the coffin of long sales letters? I hope so if only to kick-start creative uses of a format that has proven to be effective and simply needs more integrity, honesty and creativity to add real value. It would help if the product being offered actual has real value as well!

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