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Poblicki Paving

I recently began working with Poblocki Paving, a Milwaukee asphalt paving contractor, to improve site usability and search rankings.

When I began to work with Poblocki Paving the website had just undergone an extensive redesign and the business owner is happy with how the site looks but recognized that it could be easier for users to find the info they were looking for and that the tone of the site could be more friendly. In addition the web site has never ranked well in the major search engines. We aim to change that.

I began by getting some baseline analytics from Google Analytics to see what the site was currently getting for traffic as well as running some Web CEO reports on how the site ranked for important keyword phrases. As I suspected there is nowhere to go but up and so the work begins…

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