schmenzer speaks!

Gotta love a guy who says buh-bye to WalMart

My dad always told me that he’d much rather build high-quality goods for a descerning market rather than junk for a mass market. The CEO of Simplicity/Snapper must have some of that same mojo when, after aquiring Snapper, {+} they decided not to sell through WalMart anymore. I like a story where the CEO really gets what his company makes, who he wants to sell to and where the company is heading. Three cheers for Jim Wier! To quote him “We’re obsessed with having differentiated, high-end, quality products.” Sweet! And, to paraphrase a friend, You can’t get that at WalMart!

Scroll To Top